Hang Seng Bank: Redefining the Banking Experience

A New Generation Branch

The Hang Seng Bank has transformed its branch in Hong Kong into a cutting-edge New Generation Branch, designed by Marco Choi and Yan Yik Lun. The revamped branch features an open and welcoming design, with comfortable lighting and warm wood elements that perfectly complement the new digitally driven service elements.

One of the key highlights of the New Generation Branch is the introduction of e-ticketing for all customers. To minimize waiting time and enhance convenience, customers can obtain an e-ticket for counter services via the personal banking mobile app before arriving at the branch. The app displays their ticket number and the ticket currently being served, ensuring a seamless and efficient service experience.

The branch also boasts a Digital Bar, where customers can explore and experience the bank's digital services. From self-service counters to personalized advice from Hang Seng's team of service and wealth management professionals, the New Generation Branch combines the benefits of digitalization with in-person expertise.

This innovative service concept not only caters to the changing expectations of customers but also appeals to younger and digitally savvy individuals. The New Generation Branch is just the beginning, as Hang Seng plans to implement this model at its other branches in the coming years, gradually rolling out digital service elements to other service outlets.

The Hang Seng Bank's New Generation Branch is a testament to the bank's commitment to providing a more seamless, efficient, and interactive service experience for its customers. By breaking away from the traditional banking service model, Hang Seng is creating an unexpected and brand-new banking experience.

The New Generation Branch project, which started in November 2018 and finished in August 2019, showcases the bank's dedication to innovation and meeting the evolving needs of its customers. With its open design, digital service elements, and customer-centric approach, the New Generation Branch sets a new standard for banking in the digital age.

Hang Seng Bank's New Generation Branch has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2021. This prestigious award celebrates designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life.